Porsche AG

2025 +

As part of the Driver Experience Team at Porsche, I support the development of digital experiences for upcoming vehicle generations.

Due to confidentiality, only a general description of my role and scope of work can currently be shared.

My work spans UI design and process optimisation within the series production context.

I helped shape the design guidelines and style guide that serve as the single source of truth across the UX team, ensuring visual and interaction consistency throughout the system.

Beyond design delivery, I explore workflow improvements using design tokens, bridging design and development to make implementation more efficient.

I also support the creation of hero screens and interaction layouts, translating brand and usability goals into production-ready interfaces.

Master Thesis - ongoing

Since October 2025, I have been conducting my Master Thesis in collaboration with Porsche, focusing on emotional resonance in multisensory automotive interfaces by investigating how subtle sensory feedback can enhance the emotional connection between driver and machine in the electric age.

Watch this space :)

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