As part of the Werkschau Sommer 2022 at Hochschule Magdeburg-Stendal, our team was responsible for shaping the overall public presence of the exhibition ranging from the website and physical communication to projections and digital touchpoints. The goal was to create a cohesive experience that reflected the diversity of student projects while keeping the presentation clear and accessible across platforms.

Working in a small, interdisciplinary team meant collaborating closely with departments like Graphic Design, Exhibition, and Coordination to ensure consistency across print, web, and motion.

MY ROLE

I led the design and development of the Werkschau website and the Katharinenturm animation in Magdeburg.
This included structuring the site, building responsive layouts, and coordinating with both the university’s IT and design teams for hosting and maintenance. I migrated previous Werkschau sites to a new server and converted WordPress content into a modular HTML system to make future updates easier.

In addition to design and implementation, I managed the CMS library, optimized image assets, and handled the handover process for the following semester’s team and ensuring continuity of the site’s structure and documentation.

Beyond the website, I contributed to other Werkschau-related tasks such as digital signage and content preparation, maintaining a holistic UX perspective that balanced clarity, accessibility, and visual consistency across all media.